It Began with a Simple Frustration
We simply wanted better tools.
In a small Hong Kong apartment, crowded with sketches and prototypes, we built our first lens. It wasn’t perfect. But it was honest — a quiet rebellion against gear that got in the way, broke too easily, or simply didn’t feel right.
Since then, we’ve grown — slowly, deliberately.
But our reason for being has never changed: to create tools that elevate the act of creating.
Our Design Philosophy
A Relentless Pursuit of the Essential.
The Details You Can’t Unfeel
Even the smallest decisions carry enormous weight. The softness of an edge. The tension in a magnet. The sound of a shutter click. These are not decorative — they are the design.
Disappearing into Use
The best tools are the ones you forget are there. When design allows you to lose yourself in the moment — that’s when we know we’ve done it right.
Original by Necessity
We don’t iterate for novelty. We design only when we have something meaningful to offer — a better solution, a clearer purpose, a more elegant form.
Where Innovation Meets Recognition
Our Global Awards
Products Sold Globally
Satisfied Customers
Our Story
2017
It Started With A Simple Idea, A Single Case
A Simple Idea, A Single Case.
We didn’t start with a company. We started with a need.In a small Hong Kong apartment, we built our first ShiftCam case — a 6-in-1 lens system for iPhone 7. Our first Kickstarter campaign quietly launched everything. It wasn’t viral, but it was real — and it got us going.
Our First Kickstarter: “Add 6 Stunning Features to Your iPhone 7”
2018
From Lens Case to Lens System
Expanding The Vision
We launched ShiftCam 2.0, a 12-in-1 travel lens system, which resonated with creators around the world. This campaign was a turning point — and our first taste of building something bigger than ourselves.
Our Second Kickstarter: “12-in-1 Travel Lens for Mobile Photography”
Red Dot Design Award 2018 – ShiftCam 2.0
2019
The First Aspherical Mobile Lens
Precision Meets Passion
We designed the world’s first 12mm aspherical ultra-wide lens for mobile. It brought DSLR-grade precision to phones and redefined what “mobile photography” could mean.
Our Third Kickstarter: “World’s First 12mm Aspherical Lens for Mobile”
2020
The Phone Becomes a Camera System
More than lenses. A complete creative system
In a year when the world slowed down, we sped up. We introduced ProGrip, a wireless battery grip designed for real creators. It became more than a product — it reshaped how people worked.
Our Fourth Kickstarter: “ProGrip: Turn Your Phone Into a DSLR-like Camera”
iF Design Award, Red Dot Design Award, A’ Design Award 2021 – ProGrip
2021
Momentum Turns Into Movement
ProGrip changed how creators worked. We kept building.
As ProGrip found its way into hands around the world, we began imagining something lighter, modular, and magnetic. That idea became SnapGrip — and it started here.
2022
Snap, Grip, Light, Create
A modular revolution, empowered by magnets.
We launched SnapGrip, SnapLight, and SnapPod — the building blocks of a new mobile system. Simple. Elegant. Fast. A joy to use. It changed what people expected from mobile gear.
Our 5th Kickstarter: “SnapGrip Ecosystem for Magnetic Mobile Creation”
Red Dot Design Award, A’ Design Award 2023 – SnapGrip System
2023
A New Lens On Everything
Introducing our boldest lens system yet.
We returned our focus to optics with LensUltra — our most advanced lens line ever, now built with 4Ri crystal glass. Cinematic clarity. Modular builds. All in your pocket.
Our 6th Kickstarter: “LensUltra: New Generation of Mobile Lenses”
2024
Refined. Rebuilt. Ready for More.
Everything we do now is shaped by everything we’ve done.
This year, we’ve doubled down on modularity, precision, and design that disappears into the process. With thousands of creators using our system globally, we’re building what’s next — together.
Used by Tens of Thousands. Designed for One.
Our products now ship worldwide. We’ve received awards for design and engineering. But the real reward is hearing from a creator who says, “I didn’t think I needed this — now I can’t imagine shooting without it.
”That’s the kind of success we care about. One creator at a time.
